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Kaola / Brand identity

Kaola
Kaola

Discipline: Communication

Discipline: Communication

The goal of this project was defining what Netease Kaola is as a brand and creating connections between its name and core value. Netease Kaola plays a new role as a lifestyle curator platform that suggests only essential products to its customers. The image of a koala was selected as the graphic motif to strengthen associations between the brand name and the company core value. The new branding creates a strong image for Netease Kaola, telling an effective brand story to customers through the consistent use of a graphic motif on multiple contact points.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

NetEase

NetEase
Koala (Hangzhou) Technology company
Hangzhou, China

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jangsoon Choe, Jisu Kim, Bohyun Kook, Daniel Kim, Wonsik Joo, JeongQ Kim, Sangbin Hyun, Raymond Jang

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Design

NetEase

NetEase
Koala (Hangzhou) Technology company
Hangzhou, China

Lei Zhang, Guanmin Guo, Huixia Ding, Wei Yang, Dingwen Wang, Zijian Zhu