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Urban design in a digital space / Website

Urban design in a digital space
Urban design in a digital space

Discipline: Communication

Discipline: Communication

The relaunch of the Motel One website focused on customer motivation and needs. Carefully designed transitions now efficiently guide visitors to relevant content and through the booking process. At the same time, customers learn about key features of the site's broad range of brands.The Motel One website's imagery and color palette is borrowed from interior design to create emotional references and immerse users in the hotel atmosphere.Thanks to the site's simplicity, clarity and modernity, it offers a digital brand experience that embodies Motel One’s functional design and philosophy: focus on the essentials, but meet the highest standards

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Motel One GmbH

Motel One GmbH
München, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Sandra Griffel (Experience Design Director), Julia Middelberg (UX Design), Coralie Feil (SenArt Director), André Laugks (Techn. Director) Georg Boine (PM)

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