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Pick up 10 / Smart People Power stops Plastic Pollution

Find litter, pick it up, take a picture and score points! 

Pick Up 10 is a fun low threshold game, based on webapp technology. Designed to activate everyone to pick up and photograph litter. Challenge your friends and at the same time collect valuable data. We aspire to make picking up litter socially acceptable. The new photo recognition tags litter you snapped, by material, type of packaging and brand. With this we can address the root cause and call for change at the highest levels.

Pick Up 10 is part of a bigger campaign by the Plastic Soup Surfer: reducing plastic pollution by aiming at prevention through behavioral change and policy.

Client / Manufacturer

Plastic Soup Surfer

Plastic Soup Surfer
Leiden, Netherlands

Design

Hike One

Hike One
Amsterdam, Netherlands

Design

De Voorhoede

De Voorhoede
Amsterdam, Netherlands