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Donginbi 1899 line / Cosmetics packaging

Donginbi 1899 line
Donginbi 1899 line

Discipline: Packaging

Donginbi 1899 line

Discipline: Packaging

The Donginbi 1899 signature oil line is a red ginseng-based cosmetic newly launched with the brand concept of ‘Gift from Root’ by the Korea Ginseng Corporation, which boasts 119 years of history. With the design concept of a drop from a single root, it highlights the rarity and precious nature of ginseng oil through the shape of a Korean jar with the lower part of the container that conjures up an image of a drop falling. It also embodies the craftsmanship of Donginbi 1899 signature oil through its cap, which is made of a combination of leather and metal, and the wooden package.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME Other duration: 6 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

korea ginseng corp (KGC)

Korea Ginseng Corporation
Seoul, South Korea

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Design

korea ginseng corp (KGC)

Korea Ginseng Corporation
Seoul, South Korea

Kichon Kang , Sooin Jeong , Saerom Lee

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