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LG OLED TV (E9) / Television

LG OLED TV (E9)
LG OLED TV (E9)

Discipline: Product

Discipline: Product

The LG OLED E9 TV features a floating screen on a single sheet of glass. In order to focus completely on the screen, LG eliminated all other elements, even the stand when viewed from the front. To realize the perfect floating screen effect, the weight in the rear controlling the falling angle hides the connection cables from view, and mirror stamping on the bottom weight reflects the environment. This gives this product a monolithic and deeply artistic appearance. In use, it's a state-of-the-art entertainment device; out of use, it's an intriguing modern artifact.

  • DATE OF LAUNCH 2019
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Africa, Australia / Oceania, Europe, North America, South America
  • TARGET GROUPS Consumer / User, Other target groups: VVIP
TV screens and floating design is a difficult combination for most companies to achieve. LG has managed this task beautifully! The glass base and invisible support give the impression that it is suspended in the air. The finish is also of superb quality.
Gold Statement
Client / Manufacturer

LG Electronics

LG Electronics
Seoul, South Korea

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Design

LG Electronics

LG Electronics
Seoul, South Korea

Yuonui Chong, Byunglok Jeon, Jongchul Kim, Jaeneung Jung

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