Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

LG OLED TV (E9) / Television

LG OLED TV (E9)
LG OLED TV (E9)

Discipline: Product

Discipline: Product

The LG OLED E9 TV features a floating screen on a single sheet of glass. In order to focus completely on the screen, LG eliminated all other elements, even the stand when viewed from the front. To realize the perfect floating screen effect, the weight in the rear controlling the falling angle hides the connection cables from view, and mirror stamping on the bottom weight reflects the environment. This gives this product a monolithic and deeply artistic appearance. In use, it's a state-of-the-art entertainment device; out of use, it's an intriguing modern artifact.

  • DATE OF LAUNCH 2019
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Africa, Australia / Oceania, Europe, North America, South America
  • TARGET GROUPS Consumer / User, Other target groups: VVIP
TV screens and floating design is a difficult combination for most companies to achieve. LG has managed this task beautifully! The glass base and invisible support give the impression that it is suspended in the air. The finish is also of superb quality.
Gold Statement
Client / Manufacturer

LG Electronics

LG Electronics
Seoul, South Korea

Go to profile
Design

LG Electronics

LG Electronics
Seoul, South Korea

Yuonui Chong, Byunglok Jeon, Jongchul Kim, Jaeneung Jung

Go to profile

Related content

Legal Notice