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Take a moment, think about that / Rebranding

Take a moment, think about that
Take a moment, think about that

Discipline: Communication

Discipline: Communication

As the world’s largest seafood supplier, Japanese company Maruha Nichiro has a mission to nurture and protect the finite natural resources it harvests. But the message about the company's global conservation efforts wasn’t getting across—the public still viewed it as a big commercial fisher. The company developed a poster campaign that used vivid, dynamic photography to celebrate the world. However, across each image was a provocative, obscuring solid tone bar, suggestive of the “stop” bar in "prohibition symbol" signage. The images compelled viewers to pause and think about our shared role within nature as consumers and guardians. The bars have meanwhile become an emblem for Maruha Nichiro itself: bright, significant, and responsible.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Maruha Nichiro corporation

Maruha Nichiro corporation
Tokyo, Japan



Interbrand Japan, Inc.
Tokyo, Japan

William Woduschegg (Chief Creative Officer) Junko Futatsugi (Creative Director) Yuki Muramatsu (Design Director) Yosuke Azuma, Aki Kawai (Senior Designer)

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