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Kakao School is an educational program designed to communicate technology in an easy, friendly way. The company kept its graphics simple in an effort to dialog with its audience in an approachable way. The key graphic image is abstract—three lines set on slight diagonals—but it serves multiple purposes. It can function as a speech bubble that contains participants' thoughts, opinions, and languages. It can also be styled as a megaphone that spreads useful contents all over the world. The image offers a flexible identity that can communicate various contents and subjects as well as the logo itself.