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Airman / Public institution branding

Airman
Airman

Discipline: Communication

Airman
Airman
Airman
Airman
Airman

Discipline: Communication

The Republic of Korea Air Force (ROKAF) is making full-on effort to build pride among and for its service members and send a friendly message to the public. As part of this branding initiative, ROKAF has shifted its graphics away from the fighter aircraft, a symbol of its power and activities, to its own service members. The fruit of these efforts led to the creation of the Airman Character System, which draws inspiration from the uniforms of ROKAF service members. The gender-neutral and personable characters were designed to provide a consistent brand experience, even when used on various media and goods.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Republic of Korea Air Force

Republic of Korea Air Force
Gyeryong-si, South Korea

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Design

Republic of Korea Air Force

Republic of Korea Air Force
Division of Media Contents
Gyeryong-si, South Korea

Sung Gu Kang, Ki Wan Jung, Yo Jin Cho, Ji Wan Park, Hee Kang Suh

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