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Art4GlobalGoals / Website

Art4GlobalGoals
Art4GlobalGoals

Discipline: Communication

Discipline: Communication

To promote the United Nations’ Sustainable Development Goals (SDGs), painter Leon Löwentraut agreed to translate each goal into a powerful painting. These 17 artworks are now traveling through art galleries worldwide. The challenge was to create an equally powerful digital exhibition that was more than a mere copy of Instagram. On Art4GlobalGoals.com, users not only learn about the SDGs, but also take action on the issues the goals address by using the digital campaign's innovative navigation with digital brushes. To see each of Leon's paintings, visitors must first use these brushes to erase or wipe out the problem identified by the specific goal as way of expressing their support.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

A powerful interactive digital exhibition, where users can take action and become part of this important project. You can use digital brushes to become masters of the artwork yourself. A very innovative navigation with much attention to every detail, making it so much fun to use!
Gold Statement
Client / Manufacturer

YOU Stiftung

YOU Stiftung
Düsseldorf, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Alina Schlaier, Bryan James (Design Directors), Bart Claessens, Kelly Milligan (Creative Technologists), Christoph Wesseling (Creative Director Copy)

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