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Venture on. The new Panamera Sport Turismo. / Website

Venture on. The new Panamera Sport Turismo.

Discipline: Communication

Discipline: Communication

The new Panamera Sport Turismo boasts a one-of-a-kind character: sporty, suitable for everyday use, unique. The sports car is made for people who have the courage to just get going. Part of the worldwide launch of the new Porsche model, the online magazine takes its readers on a journey of discovery, based on the motto of the car and its drivers: Venture On. The website features 12 articles that tell the story of fascinating individuals with an active lifestyle from the areas design, technology and performance. Their narratives are charmingly told in the context of the new Panamera Sport Turismo debut.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America, Specific country/region: Worldwide communicaton

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

UDG United Digital Group

UDG Ludwigsburg GmbH
Ludwigsburg, Germany

Martin Spies, Michaela Heidl, Simon Erdmann, Samantha Landgrebe, Rebekka Heinisch, Johannes Weil

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