Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

KKL Luzern / Rebranding and corporate design

KKL Luzern
KKL Luzern

Discipline: Communication

Discipline: Communication

In its some 20 years of history, the KKL Lucerne has successfully advanced to become one of Europe‘s most renowned concert halls. But in the meantime, the world has changed. KKL felt it needed a rebranding to stand out in these information-saturated times so that it could present its best side at any given touchpoint. The new KKL Lucerne logo is fully responsive and can adapt to its context. The redesign's new key visual, the sound wave, adapts to its surroundings as well, translating music into movement and form in real time.


  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, Specific country/region: Switzerland

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

KKL Luzern Management AG

KKL Luzern Management AG
Luzern, Switzerland



Process AG
Zurich, Switzerland

Fabian Bertschinger (Creative Director) Sandra Scheffknecht (Art Director) Levin Bissig (Motion Designer)

Go to profile