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KKL Luzern / Rebranding and corporate design

KKL Luzern
KKL Luzern

Discipline: Communication

Discipline: Communication

In its some 20 years of history, the KKL Lucerne has successfully advanced to become one of Europe‘s most renowned concert halls. But in the meantime, the world has changed. KKL felt it needed a rebranding to stand out in these information-saturated times so that it could present its best side at any given touchpoint. The new KKL Lucerne logo is fully responsive and can adapt to its context. The redesign's new key visual, the sound wave, adapts to its surroundings as well, translating music into movement and form in real time.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, Specific country/region: Switzerland

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

KKL Luzern Management AG

KKL Luzern Management AG
Luzern, Switzerland

Design

Process

Process AG
Zürich, Switzerland

Fabian Bertschinger (Creative Director) Sandra Scheffknecht (Art Director) Levin Bissig (Motion Designer)

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