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Community House, MASIL / Brand design and identity

Community House, MASIL
Community House, MASIL

Discipline: Communication

Discipline: Communication

Community House Masil is a tenant recruitment base for WESTAY, a private rental housing business. But Masil is also used as a space for member community activities and citizens to meet, even after a person has found a home. In Korean, Masil is an old word for town. The term invokes the notion of people meeting in one house of the village to talk about their concerns, have fun and share food. The Masil Community House's visual identity takes it cue from this story. The designers created various circular motifs that symbolize interaction, representing how people's thoughts and energies bring life to a city.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Masil

Masil
Seoul, South Korea

Design

Proposal To Morrow. Inc

Proposal To Morrow. Inc
SEOUL, South Korea

Sung-Lae Kim (Art Director) Myung-Ji Han (Brand Designer) Hyo-Jung Ha (Brand Designer)

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