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Qian Suan Bao Sheng Wu Fa Jiao Can Yin Suan Tang / Sour soup packaging

Qian Suan Bao Sheng Wu Fa Jiao Can Yin Suan Tang
Qian Suan Bao Sheng Wu Fa Jiao Can Yin Suan Tang

Discipline: Packaging

Discipline: Packaging

"Qian" is Guizhou; "Suan" is sour soup; "Bao" means precious things. The designers have chosen red, yellow, blue, green and other colors combined with abstract points, lines and surfaces to create rich contemporary imagery. Every colorful and irregular pattern in the design has a deeper meaning and relevance, such as the abstract chicken, duck and fish. Consumers feel the charm of a product from another dimension while being attracted by the visual iconography that references regional culture. As a result, the product appeals both to older and younger consumers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: young people

Client / Manufacturer

SHEN ZHEN SHI HOU WEI CHUANG YI SHE

SHEN ZHEN SHI HOU WEI CHUANG YI SHE
JI Co., Ltd.
Shenzhen, China

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Design

SHEN ZHEN SHI HOU WEI CHUANG YI SHE

SHEN ZHEN SHI HOU WEI CHUANG YI SHE
JI Co., Ltd.
Shenzhen, China

Zeng Li

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