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Chinese opera mask / Branding

Chinese opera mask
Chinese opera mask

Discipline: Communication

Discipline: Communication

The Liyuan Theater is a traditional theater performing Chinese opera that attracts over a million tourists each year. Its new branding design, which employs hybrid motifs mixing Chinese characters and the iconic masks typical of Chinese opera, is intended to be readable both to Chinese and foreign tourists. The masks represent different emotions and characters, and are matched with varying colors and traditional patterns. The concept behind this design was to emphasize the tradition quality of Liyuan Theatre while also setting it apart from other private theaters in Beijing.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

This branding is stylish and contemporary in its appearance. It takes traditional characters and costumes from Chinese opera and illustrates them in a beautifully decorative style. The consistent illustration becomes visual language that enhances the culture of the Chinese opera.
Gold Statement
Client / Manufacturer

LIYUAN THEATER

LIYUAN THEATER
Beijing Shi, China

Design

signal communication

signal communication
Gyeonggi-do, South Korea

Se Woong kim , Young Kyun Lee , Byeong Soo Kim , Jae Woon you , Jae Hak Sim

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