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Considering the environment in which it is used, the designers believed the product should appear as part of the interior décor of a room rather than as something industrial. This lends the product a natural fit in the room in which it is placed, much like a piece of furniture. The section constructed of rods, a distinctive feature of the product, is not only visually appealing, but was designed in consideration of efficient 360° air inflow. The fanned shape of the top was also not just designed to be visually appealing, it was conceived so that the product could be easily carried without the need for a handle.