Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
Until now, the only place in the U.S. that it was possible to see smart’s unique vehicles was in the Museum of Modern Art in New York. However, smart cars are soon to conquer the U.S. roads.
In order to introduce the smart brand to the American public before its vehicles’ market launch, Munich-based h2omedia designed and produced the internet marketing campaign “enter the smart age”. The campaign’s main focus is the website www.smartusa.com where you can experience what the smart world feels like, and why a time for change has arrived.
The website’s highlights are the balanced combination of video, animation, images, text, and audio which conjure up the true “smart feeling”, along with an intuitive interface: just as simple and natural as a smart car itself.
smart USA
Montvale, NY, United States
h2omedia AG
München, Germany
Rob Nikowitsch (Creative Director), Oliver Hering (Art Director), Markus Nikowitsch (Sounddesigner), Georg Streibl (Designer), Richard Gabler (Programmierer), Robert Schlittenbauer (Producer)