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Bang & Olufsen for Lamborghini Urus / Car sound system

Bang & Olufsen for Lamborghini Urus
Bang & Olufsen for Lamborghini Urus

Discipline: Product

Bang & Olufsen for Lamborghini Urus

Discipline: Product

The Bang & Olufsen Sound System in the all-new Lamborghini Urus delivers unmatched listening experience and a powerful, superior-quality audio performance designed and crafted for the world‘s fastest SUV. Enhanced Audio Experience with Acoustic lens technology. Cutting edge sound enabled by 3D Sound Technology. Iconic design of tailor-made speaker grilles. Maximum power from the Beocore Amplifier, 21 active speakers and 1,700 watts for truly iconic sound. The result is a pure listening enjoyment as powerful as a live performance. Even under extreme conditions, this exclusive package ensures consistency and efficiency that gets under your skin.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Automobili Lamborghini S.p.A

Automobili Lamborghini S.p.A
S. Agata Bolognese, Italy

Design

HARMAN

Harman International
Garching, Germany

Huemen Automotive Design Munich

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Design

Bang & Olufsen

Bang & Olufsen
Kongens Lyngby, Denmark

Brand partnering team

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