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Russian Premier League is the country’s most important soccer tournament. The league tasked its design agency to create a full set of branding elements for the championship. The new logo is based on the archetypal symbol of Russia—a bear, its eyes aglow with passion. The identity branding also includes several signature backgrounds based on the logo, which can be applied to many different communication media. Additionally, a sans-serif grotesque typeface was created for use in headlines, large text and bold TV graphics.
Russian Football Premier League
Art. Lebedev Studio
Egor Zhgun, Irina Zolotareva, Dmitry Lamonov, Evgeny Panov, Maxim Lukashevich, Ilya Udovichenko, Nikita Davydov, Irina Ermolaeva, Alena Sofina, Igor Fatkin