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Russian Premier League identity / Football league identity

Russian Premier League identity
Russian Premier League identity

Discipline: Communication

Discipline: Communication

Russian Premier League is the country’s most important soccer tournament. The league tasked its design agency to create a full set of branding elements for the championship. The new logo is based on the archetypal symbol of Russia—a bear, its eyes aglow with passion. The identity branding also includes several signature backgrounds based on the logo, which can be applied to many different communication media. Additionally, a sans-serif grotesque typeface was created for use in headlines, large text and bold TV graphics.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

Russian Football Premier League

Russian Football Premier League
Moscow, Russia

Design

Art. Lebedev Studio

Art. Lebedev Studio
Moscow, Russia

Egor Zhgun, Irina Zolotareva, Dmitry Lamonov, Evgeny Panov, Maxim Lukashevich, Ilya Udovichenko, Nikita Davydov, Irina Ermolaeva, Alena Sofina, Igor Fatkin

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