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Clova Friends Mini / Speaker

Clova Friends Mini
Clova Friends Mini

Discipline: Product

Discipline: Product

Most smart speakers only focus on their functional aspects, ignoring the interaction the user wishes to feel between themselves and the speakers. NAVER wanted to ensure that the user does not feel they are talking to a machine, but rather, communicating with an intelligent device. They seamlessly integrated signature characters into this battery-powered smart speaker, allowing users to experience the product like a friend they can talk to anytime. They will use new characters for future devices so that previously launched devices can become collectors' items.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LINE Plus Corporation

LINE Corporation
Tokyo, Japan

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Client / Manufacturer

NAVER Corporation

NAVER Corp
Gyeonggi-do, South Korea

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Design

NAVER Corporation

NAVER Corp
Gyeonggi-do, South Korea

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