Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PETA “Eye to Eye” – VR Live Acting Experience / Virtual reality experience

PETA “Eye to Eye” – VR Live Acting Experience
PETA “Eye to Eye” – VR Live Acting Experience

Discipline: Communication

Discipline: Communication

PETA, the world’s largest animal rights organization, has commissioned the creation of an unparalleled virtual reality experience that puts people face-to-face with an animal. Completely controlled by a real actor, the animal invites the user into its world for a deeply emotional conversation. Behind the conversation lies advanced technology with face and body tracking at its core. The VR app transfers even the smallest of expressions from the actor to the virtual rabbit in real-time. Multiple thematic environments were created to support the conversation on-demand as it naturally unfolds.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

PETA Deutschland e.V.

PETA Deutschland e.V.
Berlin, Germany

Design

Demodern GmbH

Demodern GmbH
Hamburg, Germany

A. El-Meligi, R. Janitz, M. Schmück, D. Montag, D. Harrison, M. Wiedmer, B. Hantsch, C. Baumbach, F. Neu, S. Schuchmann, S. Bäumer, M. Sturm

Go to profile
Design

Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

F. Frese, A. Brunsch, N. Holzenkamp, C. Rentschler, L. Ritter, M. Bergmann, M. Wort, L. Zaydowicz

Go to profile