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SAMSUNG FIRE & MARINE INSURANCE Annual Report 2016 / Annual report

SAMSUNG FIRE & MARINE INSURANCE Annual Report 2016
SAMSUNG FIRE & MARINE INSURANCE Annual Report 2016

Discipline: Communication

Discipline: Communication

The annual report design is based on the concept of "air" and the brand's core value, "good insurance." Rather than just visualize these themes in the publication's graphics, the company opted to inject its brand values into every design component. The paper was made from air-infused pulp; fragrance was infused into the booklets for a multi-sensory effect. The pages themselves were colored in gradient tones, representing the spectrum of fragrance emitting into the air. The brand color of "Spring Blue" was the key color, also the main color in charts, infographics, and illustrations to give the report a unified overall look.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Fire & Marine Insurance

Samsung Fire & Marine Insurance
Seocho-gu, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Junyong Lee, Kyungmoon Min, Mihyang Kim, Yerin Han

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