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Good BASE Series / Healthfoods packaging

Good BASE Series
Good BASE Series

Discipline: Packaging

Discipline: Packaging

Enriched with healthy natural ingredients, Good BASE is part of CheongKwanJang’s health functional food line. To more strongly represent the refined natural ingredients that offer powerful strengthening effects, natural ingredients are described using metaphorical illustration. The container design uses the motif of a leaf. The double-walled container expresses nature, while green, the iconic color of nature as well as the main color of Good BASE, expresses the leaf shape of the translucent container.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
Seoul, South Korea

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Design

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
KGC Design Division
Seoul, South Korea

Creative Direction: Moon Young Park, Youn Soo Kim, Hanboram Kim

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Design

allcommunications

allcommunications
Seoul, South Korea

Graphic Design: So Jung Lee, Young Bae Ko

Design

Outin Futures

Outin Futures
Seoul, South Korea

Container Design: Young Ho Son