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Sonos Beam Packaging / Packaging design

Sonos Beam Packaging
Sonos Beam Packaging

Discipline: Packaging

Sonos Beam Packaging
Sonos Beam Packaging
Sonos Beam Packaging
Sonos Beam Packaging

Discipline: Packaging

In 2018, Sonos launched Beam, the smart soundbar for your TV. They've also reinvented their packaging for a premium experience with sustainability and optimization in mind. At Sonos, the unboxing ritual is a part of a seamless journey to the product. Each aspect of the packaging is refined for an overall premium opening experience that is simple and surprising in terms of materials and execution. Beam packaging is 97% paper-based, utilizing 83% post-consumer recycled content. By celebrating the natural corrugate and pulp materials in their unfinished state, Sonos have developed a structural design with authentic warmth.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sonos, Inc.

Sonos, Inc.
Santa Barbara, CA, United States

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Design

Sonos, Inc.

Sonos, Inc.
Santa Barbara, CA, United States

Douglas Tsai, Packaging Industrial Design, Hayden Smith, Visual Design, Michelle Enright, Design Manager, Johnny Cardenas, Creative Director

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