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The project was created to animate a change in the food culture in order to fight the food waste; it strives to reach those goals through one product called reFOOD, a container used to bring home the leftover food at the restaurant. It’s what is commonly known as a doggy bag, but with specific characteristics: it is beautiful, convenient and practical; three characteristics required by the everyday Italian to overcome the shame linked to the act of bringing home leftover food from the restaurant.
In addition to our products we have set up a number of side projects and services that are always focused on changing the culture.