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HYUNDAI Palisade / Car

HYUNDAI  Palisade
HYUNDAI  Palisade

Discipline: Product

Discipline: Product

Palisade is Hyundai’s flagship SUV. It embodies the brand’s design paradigm “Sensuous Sportiness” and expresses its robust and bold character. The main exterior themes include a giant cascading grille, unique vertical head lamps, side body character that enhance the wheel arch volume, and a practical side profile with third-row seats. The interior design keywords are relaxing, adventure, and serenity. The soft body skin and stretched character lines convey a serene and open feeling as if on the yacht.


  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Europe, North America, Specific country/region: Middle East

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Company

Hyundai Motor Corporation
Seoul, South Korea

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Hyundai Motor Company

Hyundai Design Center
Hwaseong-Si, South Korea

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