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Crack Concrete (PRESTG Collection) / Commercial LVT flooring

Crack Concrete (PRESTG Collection)
Crack Concrete (PRESTG Collection)

Discipline: Product

Discipline: Product

PRESTG is a new collection of ‘LVT’ commercial flooring. This product’s exclusive design promotes its increased value. Unlike standard exposed concrete, the differentiated pearl pattern printing in the cracks of this product are architecturally constructed so that it resembles different abstract patterns depending on the angle of view. The innovative technology maximizes the reality of the exposed concrete and crack textures to express a deep sense of depth. LG have created an atmosphere of real concrete; as each tile piece is installed, the gap between each tile color composition is increased.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

LG Electronics

LG Hausys
Seoul, South Korea

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Design

LG Electronics

LG Hausys
Floor Design, Design Center
Seoul, South Korea

Sukhwan Lee, Jinha Jung, Doohwan Lee, Brian Rhee, Miran Koo

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