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Volkswagen Lookbook 3 / Collection of merchandising designs

Volkswagen Lookbook 3

Discipline: Communication

Volkswagen Lookbook 3
Volkswagen Lookbook 3
Volkswagen Lookbook 3
Volkswagen Lookbook 3
Volkswagen Lookbook 3

Discipline: Communication

The Volkswagen Lookbook 3 is a collection of illustrations and designs that can be used as merchandising art. The book is distributed by Volkswagen exclusively to support their 200+ global licensees. The job was to create all visuals as well as the complete design of the book. The illustrations and artwork needed to offer something for everyone, so the designers created a broad variety of styles, series, and themes. The artwork had to also address and inspire a very wide target audience across many cultures. Brands all over the world are already making use of the book's graphics, such as Kinsmart, Metro, Real, Polyflame, and Ravensburger, to name a few.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry, Other target groups: Volkswagen Licensees worldwide

Client / Manufacturer

Volkswagen

Volkswagen Zubehör GmbH
Dreieich, Germany

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Design

HOME^Agentur für Kommunikation

HOME^Agentur für Kommunikation
Gelsenkirchen, Germany

Klaus Trommer

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