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IQOS 2.4+ (Heat-not-burn smoking device) / E-cigarette

IQOS 2.4+ (Heat-not-burn smoking device)
IQOS 2.4+ (Heat-not-burn smoking device)

Discipline: Product

Discipline: Product

IQOS is a reduced-harm smoking device that heats tobacco rather than burning it. It uses sophisticated electronics to generate a vapor which provides a similar experience to cigarette smoking, but contains significantly lower levels of harmful chemicals. IQOS features a slim, light design with high quality finishes and a distinct shape to enhance the sensory experience. The IQOS is the result of over a decade of research and development. A gold, platinum and ceramic heating blade, combined with sophisticated firmware, ensures that the specially designed tobacco units are heated to controlled temperatures far below that of combustion.


  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer


Philip Morris International
Lausanne, Switzerland


Design Partners

Design Partners
Bray, Wicklow, Ireland

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