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IQOS is a reduced-harm smoking device that heats tobacco rather than burning it. It uses sophisticated electronics to generate a vapor which provides a similar experience to cigarette smoking, but contains significantly lower levels of harmful chemicals. IQOS features a slim, light design with high quality finishes and a distinct shape to enhance the sensory experience. The IQOS is the result of over a decade of research and development. A gold, platinum and ceramic heating blade, combined with sophisticated firmware, ensures that the specially designed tobacco units are heated to controlled temperatures far below that of combustion.
Philip Morris International
Bray, Wicklow, Ireland