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IONITY is a joint venture between six of the world's top carmakers (BMW, Daimler, Ford, Volkswagen, Audi and Porsche). As Europe's first fast-charge network for long-distance travel, Ionityis is planning to instal 400 stations along major routes by the end of 2020. Designworks have created a charging station architecture, charger pylons, and the digital interaction concept. Their task was to furnish IONITY with a recognizable, welcoming and leading-edge visual identity, whilst significantly improving the electric charging experience. The overall goal is to make electromobility more attractive for long-distance travel.
Designworks, a BMW Group Company
Newbury Park, United States