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IONITY / Electric vehicle charging system

IONITY
IONITY

Discipline: Product

IONITY

Discipline: Product

IONITY is a joint venture between six of the world's top carmakers (BMW, Daimler, Ford, Volkswagen, Audi and Porsche). As Europe's first fast-charge network for long-distance travel, Ionityis is planning to instal 400 stations along major routes by the end of 2020. Designworks have created a charging station architecture, charger pylons, and the digital interaction concept. Their task was to furnish IONITY with a recognizable, welcoming and leading-edge visual identity, whilst significantly improving the electric charging experience. The overall goal is to make electromobility more attractive for long-distance travel.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration: 1 year

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

The IONITY electric charger is a highly aesthetic answer to one of the key issues of e-mobility: long distance travelling. It makes e-mobility a true alternative to conventional mobility outside of cities with its capacity of up to 350 KW and very short charging periods en route. Very clever!
Gold Statement
Client / Manufacturer

IONITY GmbH

IONITY GmbH
Munich, Germany

Design

Designworks, a BMW Group Company

Designworks, a BMW Group Company
Newbury Park, United States

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