Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
KitchenAid's new foldable wine rack gives consumers a wide range of flexibility in usage. Four types of stem glasses can be accommodated with different heights and shapes, such as Riesling, Champagne and Burgundy glasses. Equipped with the iconic KitchenAid medallion, the rack can be seen as an individual object that enhances KitchenAid's unique brand experience. With its simple and meticulously crafted appearance, the rack can even stand on its own outside the dishwasher cavity as a wineglass display, placed on kitchen countertops or tabletops as a 'pride piece'. When folded, the rack is flattened to a 55mm depth and can be easily stored.
Whirlpool EMEA S.p.A.
Pero (MI), Italy
Global Consumer Design EMEA