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KitchenAid Glassholder / Wine rack

KitchenAid Glassholder
KitchenAid Glassholder

Discipline: Product

Discipline: Product

KitchenAid's new foldable wine rack gives consumers a wide range of flexibility in usage. Four types of stem glasses can be accommodated with different heights and shapes, such as Riesling, Champagne and Burgundy glasses. Equipped with the iconic KitchenAid medallion, the rack can be seen as an individual object that enhances KitchenAid's unique brand experience. With its simple and meticulously crafted appearance, the rack can even stand on its own outside the dishwasher cavity as a wineglass display, placed on kitchen countertops or tabletops as a 'pride piece'. When folded, the rack is flattened to a 55mm depth and can be easily stored.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Whirlpool Corporation

Whirlpool EMEA S. p. A.
Pero (MI), Italy

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Design

Whirlpool Corporation

Global Consumer Design EMEA
Biandronno, Italy

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