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Toshiba Appliances Packaging Family / Packaging design

Toshiba Appliances Packaging Family
Toshiba Appliances Packaging Family

Discipline: Packaging

Toshiba Appliances Packaging Family
Toshiba Appliances Packaging Family
Toshiba Appliances Packaging Family
Toshiba Appliances Packaging Family
Toshiba Appliances Packaging Family

Discipline: Packaging

This new packaging captures the brand essence and unites Japanese cultural heritage with technology and high-end finishing, which honors the quality brand tradition. It allows several compositions at the point of sales, supporting the product’s self-promotion. The graphic pattern is a minimalist yet elegant redesign of traditional Japanese art. The packaging suggests the information hierarchy, guiding the stacking composition. The packaging also supports social inclusion, since it provides simultaneous text through tactile relief in Braille.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: Blind Support, Specific sub-group: Sales Point Support

Client / Manufacturer

Toshiba Corporation

Toshiba Home Appliances
Singapore, Singapore

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Design

ARBO design

ARBO design
Curitiba, Brazil

Daniel Kroker Valkiria Pedri Fialkowski

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