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Say it with Sky / Website

Say it with Sky
Say it with Sky

Discipline: Communication

Discipline: Communication

Being in love is great. But saying it can be difficult. That’s why, for Valentine’s Day, Sky created a website that helped people get their love messages across more easily: “Say it with Sky,” a website that generates personal love messages from film snippets. To make this happen, a specially developed AI tool extracted the dialogue from 845 romantic movies and automatically matched them with love messages users entered on the website interface in real time. The resulting clip could then be sent to the person’s sweetheart instantly. This is probably the first time that branded content by an AI tool brought hopeful lovers together.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sky

Sky
Unterföhring, Germany

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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Design

hmmh multimediahaus

hmmh multimediahaus
Bremen, Germany

Design

TRO

TRO
Duesseldorf, Germany

Design

designstube.com

designstube.com
Hamburg, Germany

Design

upljft

upljft
Hamburg, Germany