Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Girlguiding badges / Redesign of all badges across Girlguiding

Girlguiding badges
Girlguiding badges

Discipline: Communication

Girlguiding badges
Girlguiding badges
Girlguiding badges

Discipline: Communication

Girlguiding is the leading charity for girls and young women in the UK. They empower nearly half a million girls to be their best and face the challenges of growing up today. More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever, including a redesign of its iconic badges and activities, to create a fresh and inspiring visual approach that is relevant to girls’ lives now. As part of the project, Red Stone redesigned all 187 badges for the four Girlguiding "sections": Rainbows (age 5–7), Brownies (7–10), Guides (10–14) and Rangers (14–18).

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Specific sub-group: Girls and young women aged 5 to 18 years

Client / Manufacturer

Girlguiding UK

Girlguiding UK
London, United Kingdom

Design

Red Stone

Red Stone
London, United Kingdom

Go to profile