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KUANZHAI Mineral water / Beverage packaging

KUANZHAI Mineral water
KUANZHAI Mineral water

Discipline: Packaging

KUANZHAI Mineral water
KUANZHAI Mineral water
KUANZHAI Mineral water

Discipline: Packaging

Chengdu is a city whose origin and destiny are intricately linked to water. Kuanzhai 321 natural spring water is drawn from a spring 321 meters beneath Longquan Mountain on the Chengdu Plain, from bedrock formed more than 100 million years ago. It is rich in the beneficial trace element strontium, which is so rare and precious that is called the “Giant Panda in Water”. The packaging is also unique and outstanding for its front and back-logo-imprinting technique and its giant panda pattern, reflecting both the precious rarity of strontium and the fact that Chengdu is home to the Giant Panda, China's national animal symbol.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Chengdu Kuanzhai Food Investment Co

Chengdu Kuanzhai Food Investment Co
Chengdu, China

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Design

Chengdu Kuanzhai Food Investment Co

Chengdu Kuanzhai Food Investment Co
Chengdu, China

Yuan Longjun, Zhao Lei, He Ming

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