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Protect.me - new model for accident insurance / Insurance product design

Protect.me - new model for accident insurance
Protect.me - new model for accident insurance

Discipline: Service Design

Discipline: Service Design

Insurance companies are facing critical challenges staying relevant in the digital age. Instead of only optimizing digital as a new distribution channel, NN Insurance Hungary with the support of Frontira Strategy Design Consultancy defined a new business model for a service that is natively digital: protect.me is the world’s first pay-by-the-hour, app-based accident insurance that covers risks related to recreational activities. It’s a fully customer centric service: customers activate the insurance via the app only for as long as they need it (‘on-demand’), and pay only for the period of active coverage (‘pay-as- you-go’).

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Hungary

  • TARGET GROUPS Consumer / User, Other target groups: people who are doing sports

Client / Manufacturer

NN Insurance Hungary

NN Insurance Hungary
Budapest, Hungary

Design

Frontìra

Frontìra
Strategy Design Consultancy
Budapest, Hungary

Ákos Csertán, design strategist Judit Kertész, strategic consultant László Ruszty, product designer

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