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Adoptify / Video and audio banner

Adoptify
Adoptify

Discipline: Communication

Discipline: Communication

Inspired by the powerful discovery that every dog has his own taste in music, Tierschutzenverein München teamed up with Spotify to create a new way of adopting shelter dogs. Dubbed "Adoptify“, the project matches dogs with potential owners based on their musical tastes. There’s no music provider that analyzes the musical preferences of their listeners as well as Spotify does. By targeting rock fans, electro heads, opera enthusiasts, hip hop addicts and indie pop lovers, every promoted shelter dog found a new home — and someone that shares its love for music.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Tierschutzverein München e.V.

Tierschutzverein München e.V.
Munich, Germany

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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Design

Neverest

Neverest
München, Germany

Design

Spotify

Spotify
Hamburg, Germany

Design

Datamints

Datamints
Penzberg, Germany