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The MINI Lifestyle Collection includes 40 products, ranging from a simple keyring to bags and luggage. The aim was to create a unique collection of products that make life more beautiful and practical while creating a strong connection to the MINI brand, style, and heritage. For example, a unique cup with integrated tea infuser was created as a tribute to the brand’s core value of “Britishness”. Each product of the collection was individually designed and manufactured. Complementary to the product collection, the specially designed eco-friendly packaging is made entirely from paper and cardboard.