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MINI Lifestyle Produktkollektion / Lifestyle products

MINI Lifestyle Produktkollektion
MINI Lifestyle Produktkollektion

Discipline: Product

Discipline: Product

The MINI Lifestyle Collection includes 40 products, ranging from a simple keyring to bags and luggage. The aim was to create a unique collection of products that make life more beautiful and practical while creating a strong connection to the MINI brand, style, and heritage. For example, a unique cup with integrated tea infuser was created as a tribute to the brand’s core value of “Britishness”. Each product of the collection was individually designed and manufactured. Complementary to the product collection, the specially designed eco-friendly packaging is made entirely from paper and cardboard.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BMW Group

BMW AG
MINI Brand Management
Munich, Germany

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Design

Factor Product Designstudio

Factor Product GmbH
Designstudio
München, Germany

Boris Simon, Dieter Amick, Anna-Ruth Fakner, Max Neustadt

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