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DIAOYUTAI / Liquor packaging

DIAOYUTAI
DIAOYUTAI

Discipline: Packaging

Discipline: Packaging

This packaging is for high-end Chinese wine which is served at banquets in the Diaoyutai State Guesthouse. This is the wine that Chinese national leaders serve to distinguished foreign guests. It thus represents China’s ceremonial image. The dragon pattern was chosen to represent the highest image of ancient China as the main element in the design. The design adopts a complicated and simple comparison method; the cap is extremely ornate while the bottle is very simple. This contrast conveys seriousness and a unique Chinese style.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Public Sector / Government

Client / Manufacturer

Guizhou Diaoyutai State Guest

Guizhou Diaoyutai State Guest
Wine Co., Ltd.
Zunyi, China

Design

Shenzhen Qianhai Phecda Creative

Shenzhen Qianhai Phecda Creative
Design Co., Ltd.
Shenzhen, China

Jiabo Lu, Kun Luo

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