DD UNIVERSE
DD UNIVERSE
DD UNIVERSE
DD UNIVERSE
2019

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DD UNIVERSE

Promotional packaging

BR Korea Co., Ltd.

Dunkin’ Donuts meets Eric Joyner who loves donuts and robots. This brand promotion consists of dif­ferent donut packages in the form of robots. The concept is based on the idea of a playful, multifunctional universe. Instead of being discarded as waste after taking the donuts out, the boxes can be used as cups. They are attractively designed with four illus­trated sleeves. Featuring a straw holder in the shape of a spring, they may even be used for mixing drinks.

Date of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User

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