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DD UNIVERSE / Promotional packaging

DD UNIVERSE
DD UNIVERSE

Discipline: Packaging

Discipline: Packaging

Dunkin’ Donuts meets Eric Joyner who loves donuts and robots. This brand promotion consists of dif­ferent donut packages in the form of robots. The concept is based on the idea of a playful, multifunctional universe. Instead of being discarded as waste after taking the donuts out, the boxes can be used as cups. They are attractively designed with four illus­trated sleeves. Featuring a straw holder in the shape of a spring, they may even be used for mixing drinks.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

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Design

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

Joong Gyu Kang (Creative Direction), Sang Bae Lee (Art Direction), Moon Gi Cho, Hyun A Kim, Sun Kyung Kim (Graphic Design), Eric Joyner (Art Work)

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