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Dunkin’ Donuts meets Eric Joyner who loves donuts and robots. This brand promotion consists of different donut packages in the form of robots. The concept is based on the idea of a playful, multifunctional universe. Instead of being discarded as waste after taking the donuts out, the boxes can be used as cups. They are attractively designed with four illustrated sleeves. Featuring a straw holder in the shape of a spring, they may even be used for mixing drinks.