YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
YI SANG
2019

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YI SANG

Branding

Design Studio 70 Percent

YI SANG product design express the Korean way, relying on implicit meaning and symbolic structures. The company wanted to expand its brand experience to a wide range of other objects. Drawing from "Korean freestyle," a source of inspiration in various fields, YI SANG applied Korean traditional colors and lines to a variety of products to express the color sense and curved design integral to the "Korean style." While many other products use simple shapes, YI SANG designs go a step further by adding functionalities to food-related items, clothing, and trays.

Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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