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YI SANG / Branding

YI SANG
YI SANG

Discipline: Communication

YI SANG
YI SANG
YI SANG
YI SANG

Discipline: Communication

YI SANG product design express the Korean way, relying on implicit meaning and symbolic structures. The company wanted to expand its brand experience to a wide range of other objects. Drawing from "Korean freestyle," a source of inspiration in various fields, YI SANG applied Korean traditional colors and lines to a variety of products to express the color sense and curved design integral to the "Korean style." While many other products use simple shapes, YI SANG designs go a step further by adding functionalities to food-related items, clothing, and trays.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Design Studio 70 Percent

Design Studio 70 Percent
Daegu, South Korea

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Design

Design Studio 70 Percent

Design Studio 70 Percent
Daegu, South Korea

Chang Heon Lee, Won Young Yang, Eun Ji Jo

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