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Itaú Keyboard / Money-transfer keyboard for WhatsApp

Itaú Keyboard
Itaú Keyboard

Discipline: Service Design

Discipline: Service Design

A pioneering app in Brazil, the Itaú Keyboard goes beyond technology to transform the banking experience by making transactions effortless. Research shows that 88% of the Brazilian population use their phones for instant messaging. This trend drove us to develop the Itaú Keyboard, allowing people to transfer money without leaving their conversation. By simply switching keyboards, 500k users enabled the feature within the 1st week and made 40k transfers. In the 1st month, more than USD 20 million was transferred. All in all, it is an Itaú solution led by our customer-driven culture which aims to positively impact people's lives and their relationship to their daily financial needs.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Itaú Unibanco S/A

Itaú Unibanco S. A.
São Paulo, Brazil

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Design

Itaú Unibanco S/A

Itaú Unibanco S. A.
São Paulo, Brazil

Go to profile