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PAVOMEA CHICKPEA CRISP / Food packaging

PAVOMEA CHICKPEA CRISP
PAVOMEA CHICKPEA CRISP

Discipline: Packaging

Discipline: Packaging

The packaging design for the new Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait entitled “Lady with an Ermine” (1489–1490) served as the direct inspiration in creating four female figures reflecting the four different flavors of the product. These figures also represent four different ideal types of women. As a surprise effect, the eyes of these illustrated figures clearly change when the packages are torn open. It is like a metaphor for every single people fighting with a social mask.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Other target groups: Chic young women and girls

Client / Manufacturer

PavoMea Food & Beverage Innovation

PavoMea Food & Beverage Innovation
Beijing, China

Design

Jansword Design

Jansword Design
Beijing, China

Jansword Zhu (Design & Illustration)

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