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2018 Hyundai Blue Waves / Corporate PR brochure

2018 Hyundai Blue Waves
2018 Hyundai Blue Waves

Discipline: Communication

Discipline: Communication

This brochure tells readers the story of the Hyundai Motor Company brand and how Hyundai creates innovation. Organized into three sections—Tomorrow of Mobility, Enhancement of Mobility, and Encounter with Mobility— the brochure outlines the company's strategies and initiatives for the future. It also demonstrates how the company’s “Modern Premium” motto enhances its brand value. Design elements of the brochure include the Hyundai sand brand color, blue gradient colors, an understated layout, and a series of full-cut images. The cover was made with a high-tech post-processing method that uses transparent holographic foil. Various inserts are printed on specialized paper.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

IM creative

IM creative
Seoul, South Korea

Jung-Ah Lee Ye-Ji Noh

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