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REF-332 / Refrigerator

REF-332

Discipline: Product

Discipline: Product

This refrigerator follows Haier's established design language, using the simple bevel element as the visual center of the product. The innovative and bold design endows the product with its unique character. Compared with the traditional vertical handle, the horizontal handles not only free up some fridge space but also improve the consistency of appearance.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

Wang Zhenhao, Li Xia, Jiang Chunhui, Xiao Yulong, Sui Pengfei

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