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Römerturm - Paper tradition fit for the future / Brand / corporate design development

Römerturm - Paper tradition fit for the future
Römerturm - Paper tradition fit for the future

Discipline: Communication

Discipline: Communication

The goal was to develop a new corporate design for Germany's leading brand of high-quality and artist papers. The redesign also had to pay special attention to rejuvenating the traditional brand's heritage by turning the medium of paper into a new, haptic experience. The logo was redesigned and optimized for digital use. The proportions of the extremely wide monogram were adjusted and placed within a solid shape. The new sans-serif typeface creates a modern look. The "RÖMERTURM Green" is the rebranding's primary color to ensure high brand recognition. Paper and how it feels play a special role in the CD: the new artwork now offers a versatile, physical and haptic experience.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Römerturm Feinstpapier GmbH & Co.KG

Römerturm Feinstpapier GmbH & Co.KG
Frechen, Germany

Client / Manufacturer

wysiwyg* software design gmbh

wysiwyg* software design
Düsseldorf, Germany

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Design

GREY Group

Grey Germany / KW43 Branddesign
Düsseldorf, Germany

Prof. Rüdiger Goetz Alexander Geh Tara Otto Marc Schäde Aya Kitsukawa

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