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REF-549 / Refrigerator

REF-549

Discipline: Product

Discipline: Product

This product, with its ultra-thin body, solves the problem of high-capacity home food storage. The extruding technique on the aluminum handle improves haptics and sense of durability. The product adopts Haier's signature brand identity, with uniform feature and consistent waist height. The door opens to 90 degrees, meeting the common user requirement to place the refrigerator against the wall. Thanks to its sliding drawers, it also conveniently allows the user to take out food with just one hand. Separate dry and moist storage drawers ensure that each type of food receives the optimal form of refrigeration to maximise freshness and longevity.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

Meng Xiangbo , Li Xia , Jiang Chunhui, Li Pengtao , Yan Hongyan

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