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The Redouble Fish Restaurant tasked its design agency to create a branding that demonstrates the synesthesia effects (dual sensory experiences) of eating. Thanks to the branding, customers now enjoy the restaurant's tangible food products along with the more abstract elements of its ambiance. The designers drew from many design elements related to traditional Chinese culture, both for the graphic design and use of space, which continually refer to and benefit from Chinese traditional art. The new design brings traditional Chinese culture to life, radiating contemporary elements and setting new standards in national design and taste trends.
Huang Xudong Chen Cengrui