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Le Beck's / Beverage packaging

Le Beck's
Le Beck's

Discipline: Packaging

Discipline: Packaging

For over 145 years, Beck's has been brewing premium beer with carefully selected ingredients and unequaled taste. To overcome both the current stagnancy of the beer market and the image problem of canned beer, Beck's decided to give its premium pils the shape it deserves: a carefully crafted beer can made with brushed aluminum and finished with multiple laser and analog engravings. Beck's have called it Le BECK's, a nod to the champagne glass look. This is a limited edition that inspires Beck's customers to associate their favorite premium pils with a new way of drinking. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Specific sub-group: influencer, Ultra high-net-worth individuals

The combination of a beer can with a champagne flute challenges our preconceptions about different drinks. The finish of the can reinforces the Beck's brand. The design team brings a strong concept to a well crafted final product. What an inspiring product!
Gold Statement
Client / Manufacturer

Anheuser-Busch InBev

Anheuser-Busch InBev
Bremen, Germany

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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