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DAISHIN Securities 2018 / Annual report

DAISHIN Securities 2018
DAISHIN Securities 2018

Discipline: Communication

Discipline: Communication

Daishin Securities is Korea's leading finance and investment company, boasting a rich history and tradition. The report's key concept is to present Daishin's history. The title page uses a lenticular sheet to overlap the old logo with the newer one, symbolizing the flow of time. Inner pages were designed with the old and new logos on the left and right sides respectively. The first page of each section represents Daishin Securities' heritage. The first page of the first section shows the image of the company building in 1976 and the new building in 2018, also on the left and right sides. Daishin Securities' CI was a key design factor, with pages and fonts alternating between the company's main corporate colors, blue and green.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

Daishin Securities Brand Strategy

DAISHIN Securities
Seoul, South Korea

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Design

Daishin Securities Brand Strategy

DAISHIN Securities
Seoul, South Korea

Bongchan Kim, Daejin Kim

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Design

JAworkshop

JAworkshop
Seoul, South Korea

Jihoon Park, Ayoung Cho

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