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aibo brand design / Brand design

aibo brand design

Discipline: Communication

Discipline: Communication

The aibo robot gives users a companion to connect with, raise, and love. Using Sony's AI technologies for linking with the cloud, aibo keeps growing into a distinct personality by making its own connections with people. The theme of the brand is aibo’s overflowing “vitality,” and aibo was developed with a program that gives it a continually evolving identity. The brand identity, based on circles, which evoke aibo’s physical form and round eyes, exudes warmth and is programmed to change continually, giving the brand a sense of uniqueness and friendliness. Capture a random sequence for an animated logo, or a single moment for a static logo.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration: -

  • TARGET REGIONS Specific country/region: Japan, USA

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Daigo Maesaka, Aya Suzuki, Kenichi Hirose, Tetsuro Tsuji

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